For Those About To Rock, We Salute You.

Levi's: Amped Exhibit
Creative Direction / Experiential / Editorial / Social

The Ask

Conceptualize and produce the opening exhibition in the Levi's Vault, the brand's museum and archive.

Our Approach

We designed and produced an immersive exhibition featuring iconic denim from music legends including Beyoncé, Freddie Mercury, Elton John, Britney Spears, Justin Timberlake, Pharrell Williams, John Sebastian, Orville Peck and Kurt Cobain.

Concert projections, vintage show posters, large-scale graphics and a towering installation of guitar amps brought the space to life, with Cobain's record-setting auction jeans as the centerpiece.

The Output

A dynamic, culturally resonant exhibition connecting Levi's heritage with the artists who helped shape music and pop culture. Part archive, part rock show.