A Different Kind Of Club.

Cole Haan Golfs
Strategy / Identity / Video / Photography / Retail / Digital

The Ask

Relaunch the Cole Haan Golfs collection and connect with a younger, more diverse audience.

Our Approach

We stepped away from traditional golf clichés and put real people at the center of the campaign.

From motorcycle builders and fashion designers to pro skaters and influencers, we cast golfers with distinctive personalities and stories beyond the fairway. Through film and photography, we brought their individuality to life, connecting performance footwear with personal style and a fresh perspective on the game.

The Output

A cohesive library of film and photography brought to life across retail, digital, social and the Cole Haan website, giving the Golfs collection a fresh, distinctive presence.