15 Years Outside The Lines.

adidas 15 Years Of Gonz
Strategy / Creative Direction / Identity / Film / Experiential / Retail / Digital

The Ask

Celebrate 15 years of Mark Gonzales and adidas Skateboarding with a global campaign and launch of his commemorative anniversary product line.

The Approach

We built the campaign around Mark himself, staying true to his art, skating and the impact he's had on skateboarding culture.

His work and history came to life through a retrospective mini-documentary, gallery installations, film premieres, retail experiences, print advertising and a global campaign toolkit. The traveling photography exhibition launched in Berlin, with stops in Buenos Aires, Johannesburg, Los Angeles, London, New York, Paris, Santiago, São Paulo, Seoul and Sydney.

The Output

More than a product launch. A worldwide celebration of Gonz's influence on skateboarding, bringing together art, film, archives and the community that made it all possible.

Nighttime exterior of the adidas 15 Years of Gonz exhibition, featuring Gonz artwork and guests
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Mark Gonzales spray-painting the gallery wall at the 15 Years of Gonz exhibitionGuests viewing photography at the 15 Years of Gonz gallery opening
Open Monster Children magazine featuring the adidas 15 Years of Gonz campaign print advertisement15 Years of Gonz commemorative magazine spread
Guests at the 15 Years of Gonz exhibition inspecting the commemorative adidas shoesDetail of a commemorative adidas Gonz anniversary shoe displayed in the gallery
15 Years of Gonz adidas illustrated zine, printed canvas tote and custom SharpiesMark Gonzales drawing on the wall of the adidas 15 Years of Gonz exhibition