BACKGROUND

After years off the market, adidas re-released the classic Stan Smith shoe across the brand. In conjunction with the re-release, adidas Skateboarding designed an all new Stan Smith shoe built for skateboarding. We were asked to craft a story around tennis superstar Stan Smith and skateboarding. The Legend of Stan Smith was then born.
LAUNCH
The film premiered as the product hit the shelves with the support of retail windows, POP, social and editorial content.
EXPERIENCE
Nestor Judkins skating in a 70s tennis outfit. Skate and tennis fans alike were introduced a new shoe through parody.

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