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ADIDAS
PARIS CAMPAIGN
Concept development, art direction, design and production of a global ad campaign for adidas Skateboarding.
Adidas asked us to create a 6 month global campaign in support of their seasonal product offering. The goal of the campaign was to raise awareness of the brand while driving traffic to the global retailers. Juice art directed and produced a week long shoot in Paris with the adidas Skateboarding team. The assets created here were used to make a unified, global look and feel for Skateboarding program lasting 6 months.

Juice created and produced a 10 minute film, 30 & 60 second commercials, 12 unique ads, POP, 2 product catalogs and a number of creative assets used in print, motion, on-line and in-store globally.

The film, ads and editorial content of the shoot were premiered in Skateboarder Magazine. The response to the issue was so great, that the publisher had to print more copies to meet demand.

The campaign drew a record number of people to the adidas Skateboarding website and also resulted in complete sell-thru on a number of the shoes.

ADIDAS CATALOGS, DVD, ADVERTISEMENT

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PARIS CAMPAIGN CATALOG INTERIOR

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PARIS CAMPAIGN CATALOG INTERIOR

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PARIS CAMPAIGN CATALOG SPREADS

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PARIS CAMPAIGN DVD MAGAZINE INSERT & DVD PACKAGING

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PARIS CAMPAIGN POSTERS

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PARIS COMMERCIAL

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