BACKGROUND

LG asked us to brand and launch the Ecomobilization program which encompasses their environmental initiatives. The first phase was the mobile recycling program that was introduced at the CTIA tradeshow in Las Vegas with video and OOH content. The second phase involved public transportation station takeovers with branded recycling bins for commuters.
RESULTS
With the launch, the program reached it’s mobile recycling goals and also won the LG corporate award for Best Work Practices.

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