361 Experiential approached us to create an identity for LG’s environmental program, Ecomobilization, as well as a campaign for the Ecomobilization Recycling Initiative.
The goal of the Ecomobilization program was to raise awareness of brand through a strong identity. This identity needed to live under the LG umbrella while also creating it’s own expandable brand. The program would house a number of environmental initiatives, the first one being the Recycling Initiative.
The Ecomobilization program was introduced at the annual CTIA Tradeshow in Las Vegas. The campaign was launched with a 90 second animated piece encouraging people to recycle their old mobile phones. The campaign was then brought to the Bay area through advertising in the public transportation stations. Posters, Billboards, Floor Graphics and Recycling Bins were placed in key stations throughout the system. The goal was to motivate people to recycle their mobile phones either at the station, online or by texting.
The Ecomobilization program won the 2009 LGE corporate award for Best Work Practices.
12TH STREET BART STATION
CIVIC CENTER BART STATION
MONTGOMERY BART STATION
12TH STREET BART STATION
EMBARCADERO BART STATION
PREV