Adidas approached us to create a campaign to tie into to the adidas originals global Celebrate Originality campaign. The goal of the campaign was to raise awareness of the brand while driving traffic to website and retailers.
Juice art directed and produced a 3 week long shoot in New Zealand with professional skater and artist, Mark Gonzales. The assets created in New Zealand were used to produce a 3 minute film, 30 second spot, website, ads
and POP.
The response to the film was so positive, that adidas asked us to make a 10 second cut of the film that lived on the global adidas homepage. The campaign generated above average traffic to the website and also had very impressive sell-thru on the shoes featured.
CELEBRATE ORIGINALITY GONZ CAMPAIGN
CELEBRATE ORIGINALITY GONZ CAMPAIGN
CELEBRATE ORIGINALITY GONZ CAMPAIGN
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