Working with adidas Skateboarding in Europe, Juice was asked to help produce and art direct a film project, titled Diagonal, showcasing the European team riders and two members of the Global team that have roots in that continent.
The Diagonal project consisted of titling, motion graphics, packaging, premier tour coordination, web page, ad campaign and the design of a limited edition shoe. The project received more online views than any other video project to date for adidas Skateboarding and spurred great interest in the European team riders from a global audience.
DIAGONAL AD CAMPAIGN
DIAGONAL AD CAMPAIGN
DIAGONAL SHOE
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