CASE STUDIES


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JEREMY JONES
JONES SNOWBOARDS CAMPAIGN
Art direction, board graphics, identity, and website for Jeremy Jones' new snowboard company.
When legendary snowboarder Jeremy Jones decided to depart from Rossignol and start his own brand, Juice was contacted to head up creative direction for the brand, including identity, board/clothing graphics and a website. With years of working within the snow industry, Juice immediately packed up for a long winter in Tahoe for inspiration.

Juice created original graphics that were applied to all creative platforms for Jeremy Jones and his brand. Homing in on Jeremy's life and his appreciation for the outdoors and bombing untouched mountains, Juice immediately took cue on Jeremy's vibe and over all vision.

JONES SNOWBOARDS

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JONES WEBSITE HOMEPAGE | VISIT SITE

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JONES WEBSITE RIDER PAGE

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JONES WEBSITE PRODUCT PAGE

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JONES CATALOG

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ABSINTHE FILMS
NEVERLAND FILM CAMPAIGN
Art direction, motion graphics, print campaign and collaterals for the feature length Absinthe Films snowboard film.
Absinthe Films approached us to create an identity for their 2009/2010 snowboard film, Neverland, as well as a global campaign for the launch of the production. With a goal of creating a fictitious world filled with dreamy snowboarding locations, A-list riders and groundbreaking tricks, Juice set off to create a moody vibe in hopes of making Neverland feel uncommon to the industry video standards.

Using assets from the Absinthe film shoots, Juice art directed, designed and produced titling, motion graphics, ads, posters and packaging allowing Absinthe to delve deep into the vibe of their production. The results were well received by fans and industry, revered as one of the best films offered that season.

NEVERLAND FILM AD CAMPAIGN

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NEVERLAND FILM AD CAMPAIGN

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NEVERLAND FILM AD CAMPAIGN

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NEVERLAND FILM DVD PACKAGING

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NEVERLAND FILM DVD PACKAGING

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NEVERLAND FILM TRAILER

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ADIDAS
DIAGONAL FILM CAMPAIGN
Art direction, design and production of an ad campaign for adidas Skateboarding.
Working with adidas Skateboarding in Europe, Juice was asked to help produce and art direct a film project, titled Diagonal, showcasing the European team riders and two members of the Global team that have roots in that continent.

The Diagonal project consisted of titling, motion graphics, packaging, premier tour coordination, web page, ad campaign and the design of a limited edition shoe. The project received more online views than any other video project to date for adidas Skateboarding and spurred great interest in the European team riders from a global audience.

DIAGONAL AD CAMPAIGN

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DIAGONAL AD CAMPAIGN

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DIAGONAL SHOE

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DIAGONAL MICROSITE

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DIAGONAL EUROPEAN TEAM VIDEO TRAILER

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ADIDAS
PARIS CAMPAIGN
Concept development, art direction, design and production of a global ad campaign for adidas Skateboarding.
Adidas asked us to create a 6 month global campaign in support of their seasonal product offering. The goal of the campaign was to raise awareness of the brand while driving traffic to the global retailers. Juice art directed and produced a week long shoot in Paris with the adidas Skateboarding team. The assets created here were used to make a unified, global look and feel for Skateboarding program lasting 6 months.

Juice created and produced a 10 minute film, 30 & 60 second commercials, 12 unique ads, POP, 2 product catalogs and a number of creative assets used in print, motion, on-line and in-store globally.

The film, ads and editorial content of the shoot were premiered in Skateboarder Magazine. The response to the issue was so great, that the publisher had to print more copies to meet demand.

The campaign drew a record number of people to the adidas Skateboarding website and also resulted in complete sell-thru on a number of the shoes.

ADIDAS CATALOGS, DVD, ADVERTISEMENT

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PARIS CAMPAIGN CATALOG INTERIOR

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PARIS CAMPAIGN CATALOG INTERIOR

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PARIS CAMPAIGN CATALOG SPREADS

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PARIS CAMPAIGN DVD MAGAZINE INSERT & DVD PACKAGING

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PARIS CAMPAIGN POSTERS

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PARIS COMMERCIAL

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LG
ECOMOBILIZATION
Concept development, script and production of 90 second animated piece motivating viewers to recycle their mobile phones and products through LG’s Ecomobilization program.
361 Experential approached us to create an identity for LG’s environmental program, Ecomobilization, as well as a campaign for the Ecomobilization Recycling Initiative.

The goal of the Ecomobilization program was to raise awareness of brand through a strong identity. This identity needed to live under the LG umbrella while also creating it’s own expandable brand. The program would house a number of environmental initiatives, the first one being the Recycling Initiative.

The ecomobilization program was introduced at the annual CTIA Tradeshow in Las Vegas. The campaign was launched with a 90 second animated piece encouraging people to recycle their old mobile phones. The campaign was then brought to the Bay area through advertising in the public transportation stations. Posters, Billboards, Floor Graphics and Recycling Bins were placed in key stations throughout the system. The goal was to motivate people to recycle their mobile phones either at the station, online or by texting.

The ecomobilization program won the 2009 LGE corporate award for Best Work Practices.

12TH STREET BART STATION

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CIVIC CENTER BART STATION

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MONTGOMERY BART STATION

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12TH STREET BART STATION

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12TH STREET BART STATION

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LG ECOMOBILIZE VIDEO

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ADIDAS
GONZ CAMPAIGN
Concept development, art direction, design and production of a global ad campaign for adidas Skateboarding.
Adidas approached us to create a campaign to tie into to the adidas originals global Celebrate Originality campaign. The goal of the campaign was to raise awareness of the brand while driving traffic to website and retailers.

Juice art directed and produced a 3 week long shoot in New Zealand with professional skater and artist, Mark Gonzales. The assets created in New Zealand were used to produce a 3 minute film, 30 second spot, website, ads
and POP.

The response to the film was so positive, that adidas asked us to make a 10 second cut of the film that lived on the global adidas homepage. The campaign generated above average traffic to the website and also had very impressive sell-thru on the shoes featured.

CELEBRATE ORIGINALITY GONZ CAMPAIGN

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CELEBRATE ORIGINALITY GONZ CAMPAIGN

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CELEBRATE ORIGINALITY GONZ CAMPAIGN

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MARK GONZALES SHORT FILM

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