BACKGROUND

Airdog disrupted the industry in 2005 with their revolutionary hands-free, follow drone. Since then a number of drone companies have followed suite but none have captured the all-terrain performance and outdoor market quite like Airdog. We were asked to brand and launch Airdog’s second product offering, the ADII.
LAUNCH
The campaign launched with influencers and press teasing the product along with imagery and videos of the ADII in action. A social media campaign followed alongside the re-launch of the airdog website and a kickstarter page.
EXPERIENCE
Outdoor and drone enthusiasts were inspired by the diversity of the ADII. Throughout the campaign we continually showed the ADII performing in different environments while highlighting it’s many features.

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