As with the skate program, we worked with adidas to launch their Snowboarding program. We provided market insight, strategy and creative services to build their business from the pro team to the branding guidelines.
We debuted the Snowboarding product line and pro team to the industry at the SIA and ISPO trade shows in January. This was followed up with the consumer launch in September when we premiered the Welcome campaign with film, social, retail and editorial content.
Snowboarders across the globe were welcomed to adidas throughout the snow season. The Welcome films gave viewers a glimpse into the history and lives of the pro team while paying respect to the industry that was there long before adidas decided to enter the game.